Case Study
Stepping Up–Getting It Done.Challenge
Built a Cross-functional Team of 150+ People Aligned to a Common Objective.
A major national broadcaster had a significant portion of its operating budget tied up in depreciation of capital assets. Traditionally, broadcast technology has been hardware based. Improvements such as the move to HD required the acquisition of all new hardware and equipment. These purchases had high initial capital costs and a major long-term impact on operating expenses.
The Chief Technology Officer initiated an effort to deploy cloud-based software solutions to minimize capital outlays. The new solutions would also provide greater operational flexibility, enable the reinvention of workflows, and increase resiliency in the environment. After ten months, the initiative was not moving forward as it should.
Strategy
Assuming leadership of the initiative to get it back on track.
Step 1
Met with the prior leadership team, discussed the future roles they would play in the initiative, and ensured they were on board with the changes.
Step 2
Triaged the current state of the program by reviewing the objectives and progress to date. Made course corrections where necessary and began uninitiated workstreams to ensure on-time delivery of
Step 3
Identified and acted upon the need to build a more robust project team. Defined the new team structure and recruited knowledgeable employees, contractors, and consultants, to build a cross-functional team of 150+ people aligned to a common objective.
Step 4
Established Project Management Office practices to ensure proper governance of the program throughout its lifecycle.
Step 5
Collaborated with team leaders to re-define program milestones, timelines, and success metrics.
Step 6
Used Proof of Concept exercises to evaluate the viability of potential solutions.
Step 7
Created a safe team environment that facilitated innovation. Protected team members from the organizational inertia that impeded change.
Step 8
Mentored team members in new roles to build staff confidence in their contributions and ensure the effectiveness of their efforts.
Results
Revolutionized Company Operations
Revolutionized company operations by successfully transitioning from hardware heavy, capital-intensive systems, to flexible, agile solutions supported by cutting-edge software and cloud architectures. The program delivered the first video over IP broadcast feed for a national TV network and automated the content management workflow, removing 80% of the manual effort required to process on-air content and reducing the cycle time of a commercial spot from days to hours. Also constructed two new physical facilities – a new broadcast operations center and a new TV Network maintenance center – optimized around the new workflows. Overall the changes gave the business more flexibility to deal with last-minute advertiser changes and created the potential for higher revenue.
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